The National Youth Tobacco Survey 2014 is shocking on so many levels. You would think that our lawmakers might find the need to react now, but then who am I kidding. I watched TV last night and I couldn’t believe it, there was an e-cigarette commercial, right at prime time. Haven’t we learned anything? So we don’t allow tobacco commercials anymore, but now we allow the advertisement of electronic cigarettes?
Anti-smoking advocates argue, that the rise in the popularity of e-cigarettes stems in part from aggressive, unregulated marketing campaigns, that are straight out of the playbook of cigarette ads, that targeted young people in earlier generations.
I try to wrap my head around it and it just doesn’t compute. Nicotine is addictive and harmful, that is just a proven fact. Studies show, that some of these electronic devices pump small, metal particles directly into the lungs of the smoker. So what are we waiting for? Why are there no age restrictions yet? Any child can buy electronic cigarettes? You have to be kidding me?
“These are the same images, the same themes and the same role models that the cigarette industry used 50 years ago,” said Matt Myers, president of the Campaign for Tobacco-Free Kids. “It’s the Marlboro Man reborn. It’s the Virginia Slims woman recreated, with the exact same effect. … This is not an accident.”
The number of middle and high school students using electronic cigarettes tripled between 2013 and 2014, according to government figures released Thursday, a startling increase that public health officials fear could reverse decades of efforts combating the scourge of smoking.
Last April, the Food and Drug Administration announced that for the first time it would begin to regulate e-cigarettes, which has grown into a multibillion-dollar industry in the United States. The agency said its plan would force manufacturers to curb sales to minors, place health warning labels on their products and disclose the ingredients in e-cigarettes. The initial proposals stopped short of halting online sales of e-cigarettes, restricting television advertising or banning the use of candy and fruit flavorings that critics say are intended to appeal to young smokers.
A year later, the FDA has not finalized any new regulations involving e-cigarettes, though its top tobacco officials said in a statement Thursday the agency still plans to oversee the burgeoning market.
It’s a shame!
Source: National Youth Tobacco Survey, Washington Post full article >>>here<<<)