Slow Blogging – Or just another useless blogging advice?

There is a new trend in the blogging scene. So it’s not that new, it’s been around for so long that it’s even been reported in the media. But I have the feeling lately more and more bloggers are joining the movement and are blogging about it as well. What am I talking about? Slow Blogging! 

To put it simply, this only means that it is trendy to blog less, to publish fewer blog posts. In other words, quality comes before quantity!

For the longest time, I thought I had to write and publish a post every day until I didn’t want to do it anymore. There are days when I have nothing to share, nothing to say.


Do you blog more often because you think you get more readers?

The idea behind daily blogging seems logical at first. The more often you blog, the more readers usually come to your blog. But this can be quite deceptive because on average no more readers come to a blog article.

Nevertheless, daily blogging and immediate feedback are great for the ego and quickly you get into a vortex. Maybe one more blog article per week, how about two a day? The result, however, is often that the quality of the blog articles goes downhill.


Slow blogging means that quality comes before quantity. Not the excessive blogging, in which you have to publish several blog articles every day, is in the foreground, but the added value for the reader. In slow blogging, quality comes before quantity, in other words, you only blog when you have something to say and share.

If you don’t have anything to say, don’t blog! Bloggers who belong to the Slow Blogging Movement usually write articles with more substance that are better researched, have better storytelling, and have nicer photos (depending on which genre they belong to). That’s because there is no time pressure that forces them to finish blog articles in hush-rush actions.

Does this mean that slow blogging doesn’t require an editorial calendar or regular schedule?
Yes and no. There are bloggers who really only post now and then and don’t have a fixed rhythm. However, these bloggers usually already have a (large) community behind them.

In addition, we humans are habituated creatures. This means that we prefer it when articles from blogs we read always go online at the same time.

And I personally find the danger too great to forget about blogging completely if I only write an article once a month or even less often. If you want to try slow blogging, then I suggest that you reduce the number of blog articles per week in the beginning.


If you’ve blogged (several times) a day or several times a week, then the prospect of reducing blog articles can be scary. Here are a few questions to ask yourself when you’re thinking about it:

  • Do you feel like your creativity is suffering because you have to blog all the time?
  • Do you have the feeling that your readers no longer follow to read your articles but follow because they are loyal?
  • Do you often spend hours looking for new ideas for blog posts?
  • Do you insert gap fillers with only 1-2 sentences and a link or image between “normal” postings?
  • Do you want to have more time to read other blogs yourself and get inspired?
  • Do you think that the quality of your posts suffers because you are constantly under time pressure?

If you answered “yes” to these questions, then the Slow Blogging Movement is for you! But don’t worry: you don’t have to do it excessively and only blog 1 time a month, but can slowly reduce the number of blog articles.


Less blogging usually means less stress. However, it doesn’t automatically mean that less traffic will come to your blog, actually, it seems to be quite the opposite.

How do I know? Because I have without knowing about the movement, somehow joined the Slow Blogging Movement a while back.

There are a number of ingenious and compelling benefits that slow blogging and the fact that you don’t have to produce content all the time:

  1. You have more time to work on future your blog posts or enjoy life
    Suppose you have written 4 blog articles per week so far and needed an average of 2 hours for each. If you now reduce to 2 blog articles, then you will have 4 hours left to write, live, party, or do whatever makes your life more beautiful.
  2. More time = better quality = happier readers
    Of course, you can invest the time you gain in creating new blog articles. This allows you to write blog posts with better quality โ€“whether that means you invest more time in photography or research depends on you and the topic of your blog. All in all, however, it will make your readers happier and prefer to share your blog articles and recommend you to their friends.
  3. You have time for other projects
    If you’re constantly spending time creating content for your blog, you don’t have time to think outside the box and discover what else is out there outside of your blog universe.
  4. You prevent Blogger’s Block or Burnout
    “Blogger’s Block” is a buzzword that you hear more and more often. It means nothing more than being burned out, having no ideas, and staring at a white computer screen for hours because you don’t know what or how to write. If you’ve had the experience before or are doing so, celebrate slow blogging, and don’t force yourself to produce content!

The simple truth: My blog is part of my headspace, it often reveals what’s on my mind. Sometimes, or quite often, it’s just not that interesting.


  • Step 1:
    Reduce the number of blog articles so that you have enough time to prepare each one properly.
  • Step 2:
    If you’ve blogged 5 times a week and now only blog 2 times, then your readers will wonder what’s going on. So explain to them why you publish blog articles less often now!
  • Step 3:
    Avoid articles in your blog planning that are “gap fillers” and only post when you have something to say.
  • Step 4:
    Use the extra time you have available for one of the benefits I’ve listed above โ€“ or enjoy your free time and be inspired by your everyday life! Go offline!

Well, this is what has been on my mind today, after I read another blogger’s advice telling new bloggers that they should blog every day. It’s Horse hockey! Blog when and how you want to and disregard all blogging advice, including mine. ๐Ÿ™‚

Blogging should never be a task, but fun and you should enjoy it. If it becomes a chore, then something is wrong.

Oh, and in case you didn’t know:

50 thoughts on “Slow Blogging – Or just another useless blogging advice?

  1. Yes, yes, yes! Iโ€™m new to the blogging world; I mean, my current blog is. I had other blogs in the past and thought I had to blog every single day to stay relevant. It caused burnout and distress to me, as you described in your blog. I ended up deleting my blog permanently, which was the opposite of what I had intended to do when starting a blog.

    I have never heard of the slow blogging movement, but I am naturally a slow blogger now and blog whenever I want. If I have something to say, I blog. If not, I simply go out, enjoy my life and then come back to my blog with new stories. Iโ€™m glad I donโ€™t put pressure on myself any longer, let alone delete a blog.

    Liked by 1 person

    • Don’t every delete another blog, change it around, work on the theme, go on blogging vacation, have fun, be you and don’t try to please anybody but yourself. Your readers and followes will grow with you, and if they don’t -oh well. It’s just a part of the virtual world, we won’t be missed, we are only special for a limited time.

      Liked by 1 person

  2. I’d like to think I’m a slow blogger, publishing only once a week. And even then, I can barely keep up with posts, lol. Maybe I’m just lazy. But yeah, been sticking to a weekly schedule for two years plus, so I guess it’s working for me. Thanks for this post!


  3. Gosh! I have never been trendy in my life but apparently in taking in the content of your blog post I am in a trendy category. LOL! Maybe this will help me feel better about posting so infrequently. I’d like to say that in my case it’s about quality control, but it’s mostly about lack of discipline ๐Ÿ™‚ I’ve been trying to do better, and it comes down to either being current with reading blogs or taking the time for my own content. I cannot justify posting if I’m not supporting the bloggers I follow, so often I put mine on hold, while I try to stay current with others. I admire the many bloggers who post several times a week. I always assume we all do the best we can, but I think I’ll just describe myself now as a “slow blogger” and accept that is just where I am at the moment. I don’t yet know if I think of this as a good trend. ๐Ÿ™‚

    Liked by 2 people

    • Well, looks like you are a trendsetter. ๐Ÿ™‚

      I don’t sweat it anymore. Life is too busy and too unpredictable. I enjoy blogging but right now, with our new puppy and work, it’s just not that important. I am still on my 1-hr online rule, so I write in the evenings, offline, if I don’t go to bed first. ๐Ÿ™‚

      Liked by 1 person

      • I love storytelling and at least for right now, I have plenty of things that have happened in my life that Iโ€™m able to draw from. It helps me not to ramble when I take notes throughout the week. I make running lists of storytelling and talking points. If something funny happens to me I use my phone to write it out really quickly and bullet point an order of events so I donโ€™t miss any details. ๐Ÿค— this is just what works for me!


  4. I guess I am slow blogging then. I slowed down and took demands off I had put on myself to do daily posts and feel so much better. I like the way you said it, to blog when you have something to say.


  5. Slow blogging! Quality over quantity! I am all for that. I have been doing this for 11 years, (probably both of us have?) and I have never followed a schedule.
    I write when there is a desire to say something that is on my mind. The only time I stick to a schedule is in answering or posting a challenge. In a few weeks the weekly then fortnightly challenge I started with another blogger about four years ago will end. Then I am swimming on my own. Unfortunately that coincides with my paid writing taking off so there is less time to blog. When you have spent a lot of your day writing professionally, I don’t feel the inclination to spill everything out on my blog. So slow blogging is definitely a suit that will fit for me moving forward!

    Liked by 3 people

  6. I guess I joined this movement myself during the last year and have enjoyed it. I have even cut down on posting other things on my social media accounts. Blogging for me was never a way to get famous or rich, but more of a way to meet other likeminded people. So far so good, as I have made a few people that I consider friends.

    Liked by 2 people

  7. My blog is a daily diary – something I never had time to do before the luxury of retirement. It was begun to keep in touch with my children. I have to say it has snowballed so much that I am hard put to keep up with reading others’ work and responding to comments on my posts, but I think it important and courteous to do so. One change I have made comparatively recently is to split some aspects like book reviews and my “A Knight’s Tale” off from the diary. This results in a two post day, but it does allow readers to select – and has been encouraged by long term followers. Friendship is more important than stats, which are nevertheless enjoyable.

    Liked by 1 person

    • I was thinking about you when I wrote this, you and other retiree who connect through blogging, or keep contacts with the rest of the world alive. I suppose it’s different when you have so much well deserved extra time.

      I enjoy your blog and your daily pictures of your walks, the flowers and animals.

      When it seems too hard, it mostly is, then it mostly is and it too often kills the enjoyment.

      There are no rules, in the end we all do what feels right, no matter if it’s daily one or two posts or a weekly appearance. Different strokes, for different folks.

      Liked by 2 people

  8. Thank you Bridget I feel a whole lot better about being very much in the “Slow Blog” camp. I enjoy the occasional daily writing challenges like Bloganuary but also relieved when the pressure is off. It is my personal space and I only write when the muse moves me as it were.

    Liked by 1 person

    • I think that’s one of the reason that I wrote this post. So many feel guilty if they don’t find time to blog, or feel they have too. Just recently a young, new blogger mentioned that he feel overwhelmed with the daily blogging task and I felt sorry for him.

      Liked by 1 person

  9. I had never heard of slow blogging. Sometimes life just gets in the way, I am exhausted from work and don’t have the head to sit down and write. It feels like a chore those days. Other times I jump into a photo challenge or want to get something off my chest and writing helps. No rules.

    Liked by 1 person

  10. I must live under a rock because I’ve never heard of this. I also don’t adhere to any schedule…once I joined a ‘blog once each day for a month’ challenge and though I managed to come up with something every day for 30 days I felt that the stuff that was important or particularly good got buried in the sheer volume of stuff. I’m of the camp you should blog when you have something to contribute and otherwise you should just be quiet. Not that I always do that. I DO find it interesting that readers might want regular posts. But I don’t think I want to do that. To be honest I don’t want ANY rules…after living my life following the rules for years. Sometimes I think about stopping completely. How many posts about the dog or birds or my backyard or Lake Michigan does anyone need to see? But it’s really a place I post about things for myself. So I can read them later and remember the moments. If the rest of you want to come along you’re welcome to. If not, that’s OK too.

    Liked by 2 people

    • “To be honest I donโ€™t want ANY rules” that’s how I feel too. If I feel like blogging I will, if I don’t I won’t. However, at the beginning, when I was a blogging rockie, I remember many ‘old’ bloggers telling me I had to blog every day. It became a chore, the fun quickly went away.

      Did you read about the abandoned puppy we took in?

      Liked by 1 person

    • I love coming along on your trips and seeing your barns and birds! For those with common interests it is always a pleasure(at least for me) to see beautiful photos and adventures star gazing and camping which aren’t things I do!

      Liked by 2 people

  11. Absolutely spot on Bridget. I used to follow a blog that boasted of many years of every day posts and it became very obvious that it had become a chore and the content was forced. I gave up on that. I also followed a blog that had a weekly challenge that I felt obliged to enter. That became a chore for me, I stopped enjoying doing it so I gave up. I now feel no obligation to have any routine, or consistently post for challenges. I enjoy what I do, when I do it, and I blog primarily for my own satisfaction. If others happen along, read, and comment, then that is a bonus which I am very thankful for!

    Liked by 2 people

  12. Each to their own. I like to post something every day (or nearly every day) but not always at the same time and not always an ‘article’ as such. So much depends on how I feel or what photographs I happen to be looking at. The advice to blog every day in order to increase readership is not wise: even when I haven’t blogged for over a week I find that people have read whatever I have written. I would hate to feel obliged to post daily / weekly / monthly … sometimes I have nothing I wish to share!

    Liked by 2 people

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